The
Paperclip
Thoughts on everything AI, customer support and sales.
How to build an AI knowledge base in 2025
Managing a knowledge base can feel like organizing The Library of Babel—an endless maze of information where finding the right answer is a constant struggle.
Gorgias Live Chat: Go manual or automate with AI?
Gorgias Live Chat is a solid choice for ecommerce support, but it can become expensive once you add automation.
Conversational AI vs chatbots: A complete comparison guide
Chatbots and conversational AI may sound similar, but they deliver very different features and capabilities.
Gorgias AI review: A complete guide for e-commerce support
Gorgias AI promises faster replies and smoother workflows—but is it the right fit for your support team?
Gorgias Shopify integration: AI for e-commerce
Is your Gorgias Shopify integration holding you back? Many e-commerce teams start strong—but hit a wall as support needs grow. Uncover the gaps and how eesel AI scales your support smarter.
Gorgias AI pricing: Complete 2025 cost breakdown and guide
Gorgias AI’s pricing can add up fast with automation and overage fees. This guide explains every cost and compares it to eesel AI’s simpler, scalable plans.
Intercom Fin 2: What’s new, features, and setup guide
Intercom Fin 2 builds on its AI copilot with smarter automation and better agent collaboration. While it’s a strong option for teams already using Intercom, it’s worth comparing against more flexible and affordable tools like eesel AI.
Complete guide to Intercom AI agents in 2025
Intercom AI agents are designed to go beyond scripted replies, offering smarter ways to handle support conversations. However, we’ll take a closer look at how they work and when alternative tools like eesel AI could be worth considering.