The
Paperclip
Thoughts on everything AI, customer support and sales.
E-commerce AI customer support: 2025 guide
E-commerce support gets messy fast. This guide unpacks how AI fits into the picture, what it can actually help with, and how to make it work for your team.
Chatbase AI review 2025: Features, pricing and top alternatives
Chatbase helps you build simple chatbots from your own content—but can it scale with growing teams?
How to build an AI knowledge base in 2025
Managing a knowledge base can feel like organizing The Library of Babel—an endless maze of information where finding the right answer is a constant struggle.
Gorgias Live Chat: Go manual or automate with AI?
Gorgias Live Chat is a solid choice for ecommerce support, but it can become expensive once you add automation.
Conversational AI vs chatbots: A complete comparison guide
Chatbots and conversational AI may sound similar, but they deliver very different features and capabilities.
Gorgias AI review: A complete guide for e-commerce support
Gorgias AI promises faster replies and smoother workflows—but is it the right fit for your support team?
Gorgias AI pricing: Complete 2025 cost breakdown and guide
Gorgias AI’s pricing can add up fast with automation and overage fees. This guide explains every cost and compares it to eesel AI’s simpler, scalable plans.
Intercom Fin 2: What’s new, features, and setup guide
Intercom Fin 2 builds on its AI copilot with smarter automation and better agent collaboration. While it’s a strong option for teams already using Intercom, it’s worth comparing against more flexible and affordable tools like eesel AI.