The
Paperclip
Thoughts on everything AI, customer support and sales.
E-commerce AI customer support: 2025 guide
E-commerce support gets messy fast. This guide unpacks how AI fits into the picture, what it can actually help with, and how to make it work for your team.
Chatbase AI review 2025: Features, pricing and top alternatives
Chatbase helps you build simple chatbots from your own content—but can it scale with growing teams?
How to build an AI knowledge base in 2025
Managing a knowledge base can feel like organizing The Library of Babel—an endless maze of information where finding the right answer is a constant struggle.
Conversational AI vs chatbots: A complete comparison guide
Chatbots and conversational AI may sound similar, but they deliver very different features and capabilities.
Gorgias AI review: A complete guide for e-commerce support
Gorgias AI promises faster replies and smoother workflows—but is it the right fit for your support team?
How to implement Intercom’s Fin AI copilot: A complete guide
Thinking about adding the Intercom AI copilot to your support stack? This guide breaks down everything—from setup to pricing—and why tools like eesel AI might give you more flexibility.
How to set up an AI response generator in Zendesk
Tired of your support team drowning in repetitive tickets? This guide shows how to bring AI into your Zendesk setup to automatically handle common customer questions.
Zendesk AI ticket classification: Complete rundown in 2025
Managing an ever-growing ticket queue can be overwhelming for support teams. Zendesk AI ticket classification aims to solve this by automating ticket tagging, routing, and prioritization. But how well does it work in practice?