“Price is what you pay. Value is what you get.”– Warren Buffet
That quote rings true when you’re choosing tools like AI for customer support. It’s not just about the amount on the invoice. It’s about whether you’re getting real value in return.
With Gorgias, the pricing might seem simple at first. But once you factor in automation fees, volume overages, and setup time, the picture changes. And then there’s the question of whether those costs actually lead to faster, more efficient support.
In this guide, we’ll walk through what Gorgias AI really costs, how it scales with usage, and how it stacks up against eesel AI, which takes a more transparent approach to support automation pricing.

Gorgias AI pricing looks simple, but the real cost tells a different story
Why AI pricing matters for your business
Truth is, AI is becoming essential for support teams. Ticket volumes continue to rise, customer expectations are growing, and budgets are staying the same. Automation is no longer optional if you want to keep up.
In fact, companies that implement AI support tools can reduce operational costs by as much as 35%. The potential for savings is clear. The challenge is understanding what those tools actually cost.
Pricing is often hard to predict. Many platforms charge per resolution or volume, which means costs can spike during busy seasons. Others bundle AI into multi-layered plans that include hidden fees for automation features. This makes it difficult to set a reliable budget or estimate long-term return on investment.
To make the right decision, it helps to look closely at how pricing really works. In the next section, we will break down what Gorgias AI actually costs, what affects those costs, and how it compares to a simpler option like eesel AI, which uses a more transparent per-interaction pricing model.
Gorgias AI pricing explained
Gorgias does not use the standard per-agent pricing model. Instead, it charges based on two key factors: your estimated monthly ticket volume and the percentage of those tickets you want to automate. This pricing model is customized and changes depending on how much support volume you handle and how much of it you want to streamline with automation.
At first, it may look straightforward. But as you adjust your automation settings or see changes in volume, the total monthly cost can shift quickly, making it harder to forecast long-term budgets with certainty.

Gorgias AI pricing adjusts with your volume, but it’s not always easy to predict the final bill
Base plans to automations
According to Gorgias’ official pricing page, here is how pricing scales based on monthly ticket volume and automation percentage:
Plan | Monthly Tickets | Price with 0% Automation | Price with 20% Automation | Price with 30% Automation | Price with 50% Automation |
---|---|---|---|---|---|
Basic | 300 | $60 | $140 | $174 | $203 |
Pro | 2,000 | $360 | $810 | $1,000 | $1,260 |
Advanced | 5,000 | $900 | $1,800 | $2,025 | $3,000 |
Enterprise | 10,000+ | Custom pricing | Custom pricing | Custom pricing | Custom pricing |
Note: Pricing shown reflects monthly billing rates. Annual billing rates are approximately 20-25% lower.
Every plan includes access to Gorgias’ core customer support platform. This covers multi-channel ticket management across email, chat, and social media, intelligent ticket routing, automation templates, and integrations with ecommerce platforms like Shopify and WooCommerce.
Automation costs and pricing
According to recent pricing data, Gorgias charges for automated interactions separately from regular tickets:
- Manual tickets: $0.36 to $0.40 each, depending on monthly volume
- Automated tickets: Additional costs based on selected automation percentage as shown in the table above.
- Voice and SMS support: $2.40 and $1.60 per ticket, respectively
While Gorgias’ pricing model can offer savings compared to fully manual support, the costs can rise quickly as ticket volume or automation needs grow. For teams that prefer straightforward pricing with fewer surprises, solutions like eesel AI may offer a more affordable alternative. Its flat per-interaction model eliminates complex pricing tiers and separate automation fees, making monthly costs easier to manage and often lower overall.
Calculate your monthly Gorgias costs
Understanding the Gorgias pricing model in real-world scenarios is key to budgeting properly. Let’s look at how costs add up based on a typical setup.

Budgeting for Gorgias AI? Here’s what your monthly cost might really look like
Start with your ticket volume
Review your past support data to estimate how many tickets you receive each month. Consider seasonal trends and growth projections, as spikes during holidays or campaigns can affect costs significantly. Most teams also begin with a moderate level of automation, usually around 20 to 30 percent.
Pro tip: While Gorgias charges for both manual and automated interactions, solutions like eesel AI offer more predictable per-interaction pricing models that can simplify budgeting.
Sample cost breakdown

This is how Gorgias AI pricing shifts with different automation levels
To calculate your expected monthly costs:
Let’s say you process 2,500 tickets per month and plan to automate 30 percent. You would fall under the Pro plan, which includes up to 2,000 tickets. The remaining 500 tickets count as overages.
Here’s how the monthly cost breaks down:
Cost Component | Calculation | Estimated Cost |
---|---|---|
Pro Plan (30% automation) | Fixed monthly rate | $1,000 |
Overage (500 tickets) | 500 multiplied by $0.36 | $180 |
Total Estimated Monthly Cost | $1,180 |
This example shows how quickly costs can increase when your volume goes beyond the plan’s base limits. A small bump in tickets can push you into overage charges that make budgeting unpredictable. For businesses that want to avoid these surprises, eesel AI offers pricing that stays the same whether you handle 500 or 5,000 tickets.
Compare Gorgias vs eesel AI costs
Making an informed decision about AI support tools requires understanding the different pricing approaches and total costs involved. Let’s analyze how Gorgias and eesel AI compare in terms of features and implementation requirements.

Take a look at which one delivers more value for your support budget
Feature cost comparison
According to Gorgias’ pricing documentation, their platform uses a ticket-based pricing model with volume tiers. Meanwhile, eesel AI’s pricing follows a per-interaction model that can make monthly costs more predictable.
Feature | Gorgias AI | eesel AI |
---|---|---|
Pricing model | Based on tickets and automation percentage | Flat per-interaction rate |
Starting price | $60 per month for 300 tickets | Plans start at $299/month for helpdesk integrations with 1,000 interactions. |
AI automation charges | Included but scaled with automation levels | Included by default |
Overage fees | Yes, manual tickets beyond plan are extra | No overage charges |
Agent seats | Unlimited | Not required |
Implementation | Self-service with setup time | Rapid onboarding with guided support |
Platform compatibility | Strong Shopify integrations | Integrates with help desks, docs, Slack, and more e-commerce platforms such as WooCommerce, Magento, BigCommerce and Shopify |
Pricing transparency | Complex, tiered structure | Simple and predictable |
While both platforms offer powerful capabilities, newer solutions like eesel AI provide more transparent pricing and faster implementation without compromising on automation quality.

Gorgias AI pricing vs eesel AI app
Additional cost factors
Beyond the monthly subscription, AI support tools often come with hidden costs that affect your total investment. Gorgias, for example, can require significant setup time, especially for complex workflows, and may need external support to configure properly. In contrast, eesel AI requires less time to implement and is easier to set up, even when multiple teams or custom workflows are involved.
Training is another ongoing investment. Teams need to create templates, refine prompts, monitor AI performance, and update knowledge bases regularly. For companies without a support operations team, this can become a heavy lift.
Integrations can also increase complexity. While Gorgias connects well with ecommerce tools, linking it to platforms like Confluence or Google Drive may take more technical work. eesel AI avoids much of this by offering fast onboarding, learning automatically from historical tickets, and integrating easily with tools like Slack, Teams, and Drive—without the need for custom development.

See how easily eesel AI integrates with top ecommerce platforms
Pro tip: When evaluating AI support platforms, consider not just the monthly subscription but the full scope of implementation, training, and maintenance costs. Look for solutions offering comprehensive support and rapid deployment to minimize these hidden expenses.
How to maximize your AI support ROI
Start by identifying the right performance metrics. Focus on things like ticket deflection rate, average resolution time, and customer satisfaction scores. These will help you track improvements and spot areas that need adjustment. According to data from Gorgias, companies that monitor these metrics consistently tend to optimize faster and get better results.
Next, prioritize automating high-volume, low-complexity tickets. This helps you create early wins and frees up your team to handle more complex inquiries. In contrast, eesel AI can help by surfacing gaps in your support content and showing where automation will be most effective.
Finally, remember that AI works best when paired with human insight. Let automation handle routine questions, but keep agents in the loop for anything that needs empathy, judgment, or extra care. This balanced approach helps improve customer experience without sacrificing efficiency.

Ready to simplify your AI support costs?
AI can transform your support operations, but only if the pricing, setup, and performance match your team’s needs. Whether you’re already using Gorgias or exploring new platforms, the most important step is choosing a solution that gives you clarity, flexibility, and long-term value.
Start by reviewing your ticket volume, automation goals, and integration needs. The right platform should reduce support costs while freeing your team to focus on high-value work.
Want to see how this looks in action? Sign up for a free trial of eesel AI or book a demo to explore how it can fit into your current support stack.