90% of customers say an “immediate” response is essential when they reach out for support. And 60% define “immediate” as 10 minutes or less.
Expectations are high, especially in e-commerce, where the space has exploded and customers expect real-time support. If your system can’t keep up, they won’t either.
Gorgias is a popular tool for Shopify stores, but as your business grows, it can start to feel limiting. Pricing can get unpredictable, automation options are basic, and custom workflows often hit a wall. If you’re evaluating your Gorgias Shopify integration or exploring Shopify support automation tools that scale, you’re in the right place.
This article breaks down where Gorgias falls short as a Shopify integration, how eesel AI compares, and what switching to a more flexible solution could look like.
Key limitations of the Gorgias Shopify integration
Gorgias works well when you’re starting out. But as your support volume grows and your team takes on more complexity, the cracks start to show.
From pricing challenges to limited automation, more Shopify merchants are rethinking the Gorgias Shopify integration and exploring more scalable options.. Here’s a closer look at where Gorgias tends to fall short and why many merchants are exploring Gorgias alternatives for Shopify.
Pricing gets expensive fast
One of the biggest complaints about the Gorgias Shopify integration is how fast costs rise.
Gorgias charges per ticket resolution, and fees go up as you add more agents. That means the more tickets you handle, especially during high-volume seasons the higher your bill.
For fast-growing stores, this model can feel unpredictable and hard to scale, especially when support is already stretched thin.
According to Gorgias’ official pricing, here’s how costs scale based on monthly ticket volume and automation levels:
| Plan | Monthly Tickets | Price with 0% Automation | Price with 20% Automation | Price with 30% Automation | Price with 50% Automation |
|---|---|---|---|---|---|
| Basic | 300 | $60 | $140 | $174 | $203 |
| Pro | 2,000 | $360 | $810 | $1,000 | $1,260 |
| Advanced | 5,000 | $900 | $1,800 | $2,025 | $3,000 |
| Enterprise | 10,000+ | Custom pricing | Custom pricing | Custom pricing | Custom pricing |
Note: Pricing shown is based on monthly billing. Annual plans are available at lower rates.
Limited flexibility and automation
Gorgias works for simple setups, but when you need to build more advanced workflows, it starts to fall short.
Its API customization is limited, which makes it tough to connect your support system with tools like inventory managers or CRMs. For example, syncing order updates may still require manual steps.
Automation is also fairly surface-level. The system lacks context awareness, so even basic questions often get passed to agents. This adds unnecessary workload and delays.
If you’re managing multiple brands or stores, you’re locked into one shared workflow. Gorgias doesn’t support multiple bots or separate flows, which makes it harder to scale and organize your support operations.
For merchants who need more advanced automation and better long-term scalability, it’s worth exploring solutions that go beyond what Gorgias offers out of the box.
Why basic bots aren’t enough
Handling support at scale means doing more than just sending canned replies. Customers expect your system to know their order history, follow up with the right context, and even take action, whether that’s processing a refund or updating shipping info.
That kind of support can’t be done with basic rules alone. You need automation that understands the conversation, not just keywords. Also, one of the pitfalls of Gorgias Shopify integration often relies on keyword triggers, which fall short when customers expect context-aware replies and fast resolutions.
eesel AI helps teams build smarter support flows using tools like its AI Agent and Assistant. You can train your bots on actual tickets, internal docs, and FAQs, then design workflows that match how your team already works. For stores with multiple brands or product lines, multi-bot support helps keep everything organized and on track.
What Shopify integration looks like with eesel AI
When it comes to Shopify support, the underlying technology makes a real difference. eesel AI connects with your existing systems, learns from your support data, and helps you set up workflows that mirror your actual processes.
Seamless integration with your Shopify store
Strong automation starts with strong connections. eesel AI integrates directly with your Shopify store, making it easy to pull in key data like order status, customer details, and product information.
Manage all your customer conversations through a unified dashboard that brings together email, chat, and social media interactions. This centralized approach helps support teams maintain context and deliver consistent responses across channels while saving time switching between tools.
Unlike basic chatbots, eesel AI performs real actions through custom API integrations, handling tasks like processing refunds or modifying customer information without human intervention. The platform pulls relevant order details, customer history, and product information directly from your Shopify store, enabling truly contextual support.
AI that learns and adapts
eesel AI’s automation goes beyond keywords. It uses intelligent ticket triage to sort and route requests automatically, based on real context.
With multi-bot support, you can create dedicated workflows for different brands, teams, or product lines, something Gorgias doesn’t offer by default. The platform learns from your historical tickets, macros, and docs, so responses keep getting more accurate over time.
Transparent, interaction-based pricing
Unlike platforms that charge per ticket resolution or scale fees based on automation levels, eesel AI uses a flat pay-per-interaction model. You only pay when the AI contributes to or resolves a conversation, with no per-agent charges or surprise fees.
Plans start at $49 per month for 500 interactions, and you can run multiple bots under a single account at no additional cost. This pricing structure makes it easier for teams to plan ahead, even during high-volume seasons.
Here’s how eesel AI compares to Gorgias when it comes to pricing and platform flexibility:
| Feature | Gorgias AI | eesel AI |
|---|---|---|
| Pricing model | Based on tickets and automation percentage | Flat per-interaction rate |
| Starting price | $60 per month for 300 tickets | Plans start at $299/month for helpdesk integrations with 1,000 interactions. |
| AI automation charges | Included but scaled with automation levels | Included by default |
| Overage fees | Yes, manual tickets beyond plan are extra | No overage charges |
| Agent seats | Unlimited | Not required |
| Implementation | Self-service with setup time | Rapid onboarding with guided support |
| Platform compatibility | Strong Shopify integrations | Integrates with help desks, docs, Slack, and more e-commerce platforms such as WooCommerce, Magento, BigCommerce, and Shopify |
| Pricing transparency | Complex, tiered structure | Simple and predictable |
While both platforms can power e-commerce support, eesel AI gives growing teams more flexibility, faster onboarding, and clearer pricing from the start.
How to migrate from Gorgias to eesel AI
Transitioning your customer support system requires careful planning to ensure continuous service. Let’s explore how to migrate effectively while maintaining support quality.
1. Get organized
Take note of the documentation and resources you’d like to train your AI with. Identify which past tickets, macros, or help center articles best represent your team’s support style. This could include tickets from a specific time period, conversations handled by certain agents, or FAQs that frequently come up. Having this material ready helps ensure your AI delivers consistent, high-quality responses from the start.
2. Set up eesel AI
Once your data is ready, connect eesel AI to your Shopify store. Import your help center content and start configuring any custom actions your team uses regularly, like checking order details or processing returns. Many teams take this opportunity to streamline old processes and make improvements.
3. Train and test
Use your historical data to train eesel AI on how your team communicates and resolves tickets. Then build test scenarios based on your most common support questions. This step helps fine-tune how your bots respond before launch.
4. Roll out in stages
Start by routing a small percentage of tickets through eesel AI, while keeping Gorgias active in the background. This gives you time to monitor results, adjust as needed, and make sure everything is working smoothly. Over time, you can scale up usage as confidence grows.
You can track performance through the eesel AI’s Reports dashboard with metrics like:
- Conversation history
- Replies created
- Gaps in training
- Deflection rate
- Savings
- Feedback
The eesel team stays involved throughout the setup and onboarding process to make sure everything runs smoothly.
Optimize your Shopify customer support
Great customer support builds trust, improves retention, and drives growth. But that only works if your tools scale with you.
eesel AI gives Shopify teams a better way to automate support without losing quality. It learns from your past tickets and docs, connects with your store and helpdesk, and helps your team focus on what matters most.
Most teams complete setup in one to two weeks. The process includes initial setup, connecting your data sources, and customizing workflows. You can start small, test and refine, and then scale at your own pace.
To get the most out of eesel AI, focus first on your most common support scenarios. Keep your knowledge base up to date and track performance with built-in analytics. Multi-bot workflows can help you handle different product lines or teams without creating confusion or silos.
If you’re ready to reduce repetitive tasks and improve your customer experience, start your free trial or schedule a demo to see eesel AI in action.
