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Published in Support

Top 10 AI tools for customer support in 2025

Katelin Teen

Katelin Teen

Editor

Customer support is the backbone of every business, but let’s face it: managing it can feel overwhelming. From handling repetitive queries to tackling complex problems, support teams often find themselves juggling multiple priorities while trying to keep customers happy.

Today’s AI tools are far and above what they used to be. They help support teams by automating repetitive tasks, analyzing customer needs, and providing valuable insights. Instead of replacing the personal touch, they make it easier for teams to focus on meaningful customer interactions.

Whether you need to streamline ticket management, speed up response times, or better understand customer needs, there’s an AI tool that can help. In this guide, we’ll explore the 10 best AI tools for customer support in 2025 tools that can save time, reduce stress, and help you deliver exceptional service.


What is AI for customer service?

AI for customer service simplifies interactions for both teams and customers. Using technologies like natural language processing and machine learning, AI automates repetitive tasks like answering FAQs or sorting tickets, giving your team more time to focus on complex issues.

Unlike outdated rule-based chatbots, modern AI adapts to customer needs, learning from interactions and offering personalized, context-aware solutions. Instead of replacing human agents, it enhances their efficiency, ensuring faster responses and stronger customer connections.


Top 10 best AI tools for customer support in 2025

1. eesel AI

Best for cross-platform integrations & customization

screenshots of eesel AI features to use their AI for customer support

If your team uses multiple tools to manage customer support, eesel AI could be your new best friend. This AI-powered solution integrates with help desks, websites, Confluence, Google Drive, Slack, and Teams, making it easier to access the information you need when you need it.

Here’s how it works: let’s say a customer asks a question that isn’t covered in your help center. Instead of leaving your team scrambling, eesel AI pulls relevant information from any of the countless integrations and platforms you’ve added as sources to create a quick, accurate response. Even better, you can train it on past tickets so that it knows how you prefer handling things.

eesel AI stands out with its ability to execute live AI actions, such as retrieving real-time order information, updating tickets, or even tagging and assigning them based on priority. Customizable bot prompts ensure that responses are tailored to match your brand’s voice, making customer interactions feel natural and professional. Over time, eesel AI learns and adapts, continuously improving to meet the evolving needs of your team.

Key Features:

  • Smart integrations: Connects seamlessly with tools like Slack, Google Drive, and Confluence to provide accurate answers.
  • AI actions: Executes tasks like live order retrieval, tagging, and ticket assignment for streamlined workflows.
  • Customizable bots: Lets you tailor responses to align with your brand’s voice and standards.
  • Train on anything: eesel AI allows you to train on your past tickets & any other documentation, PDF, website, or company info that you have.

Pricing: eesel AI’s pay-per-interaction model starts at $39/month, with a free trial available to explore its capabilities.


2. Intercom’s Fin

Best for AI-powered live chat

screenshot of intercom fin's tone of voice

Live chat has become a cornerstone of customer support, but let’s be honest—bots haven’t always delivered the best experience. The frustration of endless loops and generic responses is all too familiar. Intercom’s Fin bot changes that narrative by offering a solution that feels intuitive, efficient, and genuinely helpful.

Fin specializes in tackling repetitive, straightforward questions, like “What’s the status of my order?” or “How do I reset my password?” But it goes beyond that. You can connect Fin to a variety of resources your website, product documentation, or even past customer interactions. This allows it to offer precise, context-aware responses tailored to your business.

What sets Fin apart is its flexibility. You can fine-tune the bot’s personality to reflect your brand voice, ensuring a seamless customer experience. Plus, its ability to analyze unanswered questions makes it a valuable tool for improving your knowledge base. For businesses already using Zendesk or Salesforce, Fin can even act as a plug-in AI agent to enhance those platforms. However, its pay-per-resolution pricing can add up for businesses handling a high volume of queries.

Key Features:

  • Flexible resource connections: Integrates with websites, documents, and previous customer interactions.
  • Customizable personality: Adjusts tone and style to match your brand.
  • Analytics for improvement: Identifies content gaps to refine your knowledge base.

Pricing: $0.99 per resolution, available as an add-on for any Intercom plan, which starts at $29/user per month.


3. SentiSum

Best for surfacing insights and sentiment analysis

screenshot of dashboard for sentisum AI customer support

Manually tagging support tickets might work for a small team, but when you’re handling hundreds or even thousands of conversations each week, it becomes an overwhelming task. SentiSum eliminates this challenge with an AI-powered solution that automates ticket tagging, analyzes customer sentiment, and extracts actionable insights. It integrates seamlessly with popular help desk platforms, fitting effortlessly into your existing workflow.

For example, imagine a recurring product issue generating a wave of customer complaints. SentiSum’s advanced analytics can identify this pattern and flag it for immediate attention, helping your team resolve the root cause before it escalates further. This proactive approach not only improves customer satisfaction but also reduces overall ticket volume over time.

While SentiSum’s capabilities are powerful, its pricing—starting at $1,000 per month—may make it less accessible for smaller businesses.

Key Features

  • Customer sentiment analysis: Understand whether customers are frustrated, satisfied, or confused.
  • Automatic ticket tagging: Groups tickets by topic or urgency to save time.
  • Trend detection: Flags recurring issues so you can tackle them proactively.
  • Easy integration: Connects with popular help desk tools for a smooth setup.

Pricing: Starts at $1,000 per month, with a free trial available.


4. Guru

Best for creating and managing your internal knowledge base

Gugur Ai screenshot of their card feature for customer support

Keeping your team on the same page becomes much easier with Guru. By integrating directly into tools like Slack, Zendesk, and Google Drive, Guru ensures your team has instant access to the information they need without breaking their workflow.

One of Guru’s most valuable features is its verification system. Every piece of content in your knowledge base is assigned an owner responsible for keeping it accurate and up to date. This eliminates outdated FAQs or missing product details, leaving your team with reliable information to assist customers efficiently.

Guru prioritizes speed and relevance. Its AI-powered search considers context, permissions, and roles to provide the best possible answer, helping your team resolve issues faster. However, smaller teams may struggle to maintain an up-to-date knowledge base without dedicated resources.

Key Features

  • AI-powered search: Delivers relevant answers quickly by factoring in user roles and context.
  • Verification system: Keeps your knowledge base reliable by assigning content ownership.
  • Seamless integrations: Works effortlessly with Slack, Zendesk, and more.

Pricing: $15 per user per month, with a free trial available.


5. Ada CX

Best for conversational AI

screenshot of the dashboard of Ada CX

Ada CX delivers natural, human-like interactions that don’t just respond to customer inquiries, it anticipate them. From answering FAQs to providing personalized product recommendations, Ada CX makes every interaction feel seamless.

For example, an online shopper might abandon their cart. Instead of letting the opportunity slip away, Ada CX sends a tailored follow-up with a discount or product suggestion to encourage a purchase. Its proactive approach can boost conversions and improve the overall customer experience.

Ada integrates easily with platforms like Shopify, making it a perfect choice for growing businesses. However, its reliance on custom pricing can make it harder to assess upfront costs compared to other tools.

Key Features:

  • Proactive engagement: Anticipates customer actions, such as cart abandonment, and responds strategically.
  • Human-like conversations: Delivers smooth, personalized interactions that feel natural.
  • Ecommerce integration: Connects with Shopify and other platforms to streamline customer support.

Pricing: No transparent pricing publicly available. User comments indicate it’s on the much higher end.


6. Tidio

Best for small businesses and ecommerce

dashboard of the Tidio app for customer service

Tidio is a cost-effective solution designed for small businesses looking to offer exceptional customer support without stretching their budget. It combines live chat, email, and AI-driven bots into one easy-to-use platform, helping businesses handle customer queries across multiple channels seamlessly.

For instance, Tidio’s chatbot can automatically respond to common inquiries, such as order tracking or delivery timelines, while live agents handle more complex cases. Its ecommerce integrations with platforms like Shopify and WooCommerce make it particularly valuable for online stores.

While Tidio’s basic plan is free, advanced features such as additional chatbots or extended chat limits require upgrading to paid plans, which may be limiting for businesses on tight budgets.

Key Features

  • Multichannel support: Combines live chat, email, and Messenger in one platform.
  • AI-driven bots: Automates responses to repetitive questions, saving time.
  • Ecommerce integrations: Connects with Shopify, WordPress, and WooCommerce for streamlined support.

Pricing: Limited free plan available; paid plans start at $29 per month.


7. Zoho Desk AI (Zia)

Best for ticket tagging and sentiment analysis

Zoho's new AI for customer service screenshot

Zia, the AI assistant built into Zoho Desk, is designed to streamline ticket management and prioritize customer concerns effectively. It uses sentiment analysis to understand the tone of customer messages, helping your team tackle urgent issues first.

For example, if a sudden surge of complaints arises after a product launch, Zia automatically flags them, groups them by topic, and routes them to the appropriate teams for resolution. It can even suggest solutions by analyzing past interactions, saving your team time and effort.

Zia’s tight integration with Zoho’s ecosystem is an advantage for users of Zoho Desk, but it may not be the best fit for businesses relying on other help desk platforms.

Key Features

  • Sentiment detection: Identifies customer emotions to prioritize urgent tickets.
  • Anomaly detection: Flags unusual patterns in support requests for quick action.
  • Workflow automation: Routes tickets to the right agents automatically.

Pricing: Included in Zoho Desk Standard plans, starting at $20 per agent per month.


8. Sprinklr AI 

Best for omnichannel engagement

dashboard screenshot for AI sprinkler app

Sprinklr AI allows businesses to deliver consistent customer support across channels like social media, email, live chat, and messaging apps. It’s built for enterprises managing high volumes of customer interactions, providing real-time tracking and sentiment analysis to ensure no message goes unanswered.

Imagine a customer tweets about a late delivery. Sprinklr detects the message, categorizes it, and routes it to the right team instantly. Its sentiment analysis helps you gauge the urgency of the issue, so you can respond appropriately.

Sprinklr’s ability to unify all customer communication into one platform makes it a favorite for enterprises seeking scalability and efficiency.

Key features:

  • Omnichannel tracking: Monitors customer interactions across platforms like Twitter, Instagram, and email.
  • Real-time sentiment analysis: Evaluates customer tone to prioritize responses.
  • Enterprise scalability: Handles high volumes of customer interactions effortlessly.

Pricing: Custom plans based on business size and needs.


9. Kustomer IQ

Best for CRM integration

screenshot of the Kustomer app AI

Kustomer IQ integrates AI into your CRM workflows, giving your support team access to real-time customer data during conversations. This integration enables faster, more personalized service by pulling relevant information like purchase history or prior interactions.

For example, if a customer reaches out about an order, Kustomer IQ provides the agent with the customer’s complete order history, streamlining the resolution process. It also automates ticket routing and provides insights into customer behavior, making it a valuable tool for teams looking to optimize their workflows.

While Kustomer IQ’s tailored plans are designed to fit various business needs, its lack of transparent pricing may leave businesses uncertain about costs, with custom quotes sometimes leading to higher-than-expected charges.

Key features:

  • CRM integration: Combines support workflows with real-time customer data.
  • Automated ticket routing: Ensures tickets are sent to the right agents quickly.
  • Customer insights: Offers actionable data for improved service.

Pricing: Custom quotes based on business needs; pricing not disclosed on the website.


10. Hiver 

Best for Gmail-based customer support

Hiver for gmail customer service app screenshot

Hiver turns Gmail into a powerful customer support tool, allowing teams to manage tickets, assign tasks, and automate responses. It’s a straightforward solution for small to medium-sized businesses that rely heavily on email for support.

For instance, when a customer emails a query, Hiver tags it as a ticket, assigns it to the appropriate agent, and tracks its resolution. This eliminates the need for complicated help desk software, making Hiver an ideal choice for teams that want a simple yet effective tool.

While Kustomer IQ’s service packages are designed to fit various business needs, its lack of transparent pricing may leave businesses uncertain about costs, with custom quotes sometimes leading to higher-than-expected charges.

Key features:

  • Gmail integration: Manages tickets directly in Gmail.
  • Collaboration tools: Assigns and tracks tasks seamlessly.
  • Automation: Streamlines responses to repetitive inquiries.

Pricing: Hiver offers a limited free trial period, with pricing starting at $59 per user per month.


How to pick the right AI customer service tool

With so many AI tools available, finding the right fit for your team depends on your unique needs. Here’s how to narrow down your options:

  • Ticket Volume: Small teams handling fewer tickets might benefit from straightforward tools like Tidio or Hiver. For larger teams managing thousands of inquiries, tools like Sprinklr AI or SentiSum offer powerful automation. If your team works across multiple platforms to manage ticket resolution, eesel AI is an excellent choice, providing seamless access to knowledge from tools like Google Drive and Slack.
  • Support Complexity: Straightforward queries? AI chatbots like Intercom’s Fin or Ada CX handle these with ease. For complex issues requiring access to varied data sources, eesel AI’s cross-platform integrations can simplify workflows and speed up resolutions.
  • Integration with Current Tools: Ensure the AI tool integrates seamlessly with your existing platforms. Guru works well with Slack or Zendesk, while eesel AI connects with diverse tools like Confluence, making it ideal for multi-platform setups.
  • Customization: Need tailored solutions? Tools like eesel AI and Ada CX allow you to create bots that align with your brand’s tone and specific workflows.
  • Budget: Free or affordable options like Tidio’s basic plan or Hiver’s Gmail-based support are great for small businesses. Larger teams with flexible budgets might consider scalable tools like SentiSum or eesel AI, which combine cost-effectiveness with flexibility.

By aligning your goals whether it’s faster response times, better ticket management, or smarter integrations with the strengths of each tool, you can find a solution that fits your operations.


Quick tips for AI customer support

Implementing AI into your customer support operations will definitely improve your workflow but only if it’s done right. Here’s how to set your team up for success:

1. Start with the basics

Before diving into complex setups, identify what you want AI to achieve. Is it reducing response times, streamlining ticket management, or enhancing customer satisfaction? Knowing your goals will help you choose and implement the right tool effectively.

2. Prepare your knowledge base

AI tools thrive on well-organized, accurate information. Ensure your FAQs, ticket templates, and internal resources are up to date. For instance, tools like eesel AI can integrate with your Google Drive or Confluence documents to provide instant, relevant answers, but only if the data is reliable.

3. Engage your team

Change can be daunting, especially with technology as transformative as AI. Involve your support agents early, explaining how AI will complement their work, not replace it. Tools like Guru and Zoho Desk AI offer training materials to ease the transition, making onboarding smoother.

4. Test and fine-tune

No AI tool is perfect out of the box. Use the initial phase to test how well the tool fits your operations and gather feedback from your team. For example, if your team finds that certain customer queries aren’t being addressed effectively, fine-tune the tool’s settings or adjust your knowledge base.

5. Monitor and adapt

AI is not a set-it-and-forget-it solution. Regularly monitor its performance, track key metrics, and adjust as your needs evolve. Tools like SentiSum and Sprinklr AI offer robust analytics to help you measure success and spot areas for improvement.


Get started

2025 is here, and AI is reshaping how customer support works. It’s not just about solving problems faster; it’s about giving teams the tools to create better connections with customers. By handling routine tasks, AI lets your team focus on what really matters, helping people.

Choosing the right AI tool is key. With features that fit seamlessly into your workflows, eesel AI makes it easier for your team to deliver great support without extra hassle.

Ready to get started? Sign up for a free trial today—no payment needed—or reach out to us at hi@eesel.app to learn more.

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