Disclosure: This article is published by eesel AI, a competitor of Atlassian. We encourage you to read Atlassian's own materials for their perspective.
Atlassian Intelligence has no separate price. It comes with every paid Jira, Confluence and Service Collection plan, with Jira Standard at $9.70 per user per month for teams of up to 100 users (monthly billing). Rovo is bundled the same way, with a pooled credit allowance of 25, 70 or 150 credits per user per month on Jira and Confluence (250, 700 or 1,500 on Service and Teamwork Collection). Free plans get neither.
The extra costs are usage meters. From December 3, 2026, Rovo credits past the allowance cost $0.01 each, with extra usage on by default. The Customer Service AI agent costs $1 per resolution, virtual service agent conversations past 1,000 a month start at $0.30, and Assets objects past the plan limit start at $0.02. A 10-person Jira Premium team pays $196 a month with 700 Rovo credits included.
What is Atlassian Intelligence?
Atlassian Intelligence isn't a standalone product you can buy. It's a set of AI features built into Standard, Premium and Enterprise plans. If you want the full AI experience (search, chat, and agents), you'll use Rovo, which comes with its own credit allowance and, from December 2026, metered charges past it. And then there are the overage charges for things like Virtual Service Agent conversations and Assets objects.
Atlassian Intelligence is Atlassian's AI platform that powers features across Jira, Confluence, and Jira Service Management. Think of it as the engine behind smart search, content generation, work item summaries, and natural language queries. These features are built directly into your existing workflows, not bolted on as separate tools. Atlassian's admin docs now describe them as Rovo AI features, so you'll see both names.
Rovo is Atlassian's dedicated GenAI product. While Atlassian Intelligence handles the built-in AI features, Rovo provides enterprise search, conversational AI chat, and custom AI agents. It's the difference between having AI-assisted writing in Confluence (Atlassian Intelligence) and having an AI teammate you can chat with about anything across your organization (Rovo).
Both are tiered by plan. Standard includes 25 Rovo credits per user per month, while Premium and Enterprise unlock higher credit allocations and additional features like the Virtual Service Agent.
What base plan do you need, and what does it cost?
Before you can use any AI features, you need a paid base plan. Here's what that looks like for Jira Cloud:
| Plan | Monthly Price | Annual Price | AI Access |
|---|---|---|---|
| Free | $0 | $0 | None |
| Standard | $9.70/user | Up to 17% less | Rovo Search, Chat, Agents (25 credits, 100 objects) |
| Premium | $19.60/user | Up to 17% less | Rovo Search, Chat, Agents (70 credits, 250 objects) |
| Enterprise | Contact sales | Custom | Rovo Search, Chat, Agents (150 credits, 625 objects) |
Monthly prices are the per-user rate for 1 to 100 users from Atlassian's Jira licensing tables. Monthly pricing is progressive, so users 101 to 250 cost $8.20 (Standard) or $14.65 (Premium). The lower headline on the pricing page ($8.48 and $15.56) is the average per user at the calculator's default of 300 users.
If you're using Jira Service Management and want the Virtual Service Agent for AI-powered ticket deflection, the pricing structure changes. JSM is now sold as part of Service Collection, together with Customer Service Management, Assets and Rovo:
| Plan | Price | Virtual Service Agent |
|---|---|---|
| Free | $0 (3 agents) | Not included |
| Standard | $26.90/agent/month (1-15 agents), $20.15 (16-100) | Not included |
| Premium | $61.60/agent/month (1-15 agents), $53.70 (16-100) | 1,000 conversations/month included |
| Enterprise | Contact sales | 1,000 conversations/month included |
2025 price increases, already included
Atlassian announced price increases effective October 15, 2025:
- Standard plans: +5%
- Premium plans: +7.5%
- Enterprise plans: +7.5% to +10%
- Bitbucket: +10%
The prices in the tables above already include them. When this guide first ran, Atlassian's pricing page showed $14.54 per user per month for Jira Premium; at the same default team size it now shows $15.56.
How much does Rovo add to the bill?
Rovo adds nothing up front. Rovo is included with every paid plan (Standard, Premium or Enterprise), but only up to a monthly credit allowance. From December 3, 2026, credits past that allowance are billed at $0.01 per credit ($10 per 1,000), and extra usage is on by default unless an admin sets a spending cap or turns it off.
Rovo's usage quotas work on a per-user basis and vary by plan:
| Edition | App/Collection | Indexed Objects (per user) | Rovo Credits (per user/month) |
|---|---|---|---|
| Standard | Jira/Confluence | 100 | 25 |
| Standard | Service or Teamwork Collection | 1,000 | 250 |
| Premium | Jira/Confluence | 250 | 70 |
| Premium | Service or Teamwork Collection | 2,500 | 700 |
| Enterprise | Jira/Confluence | 625 | 150 |
| Enterprise | Service or Teamwork Collection | 6,250 | 1,500 |
What counts as an indexed object? Any document, chat thread, or webpage indexed through Rovo connectors. A SharePoint document, a Google Drive file, a Teams chat thread, each counts as one object. Storing them uses no credits.
What are Rovo credits? These are consumed when using AI features. Under the rate card in force from August 31, 2026, a Rovo Chat quick answer or a basic agent run costs 10 credits. Think deeper chats, advanced agents, agents in Jira, Request Resolver and the self-service agent use a variable number of credits. Rovo Search in Atlassian apps, definitions and summaries are free.
The quotas are pooled across your organization. If you have 100 users on Confluence Premium, you get 25,000 indexed objects (100 x 250) and 7,000 Rovo credits per month (100 x 70).
Usage-based overage costs
Beyond the base plan and Rovo quotas, several services have usage-based overage fees:
Virtual Service Agent
The Virtual Service Agent for Jira Service Management includes 1,000 assisted conversations per month on Service Collection Premium and Enterprise plans. Beyond that, you'll pay from $0.30 per conversation, with volume discounts.
What counts as an "assisted conversation"? Any conversation where the AI matches intent to a knowledge base article or resolves the request automatically. If a customer chats with your Virtual Service Agent and it finds the right help article, that's one assisted conversation.
The Customer Service AI agent in Customer Service Management is a separate meter. It costs $1 per resolution from the first one, with charges starting December 3, 2026.
Assets objects
Assets (Atlassian's configuration management database) has object limits by plan:
| Plan | Included Objects | Overage Cost |
|---|---|---|
| Standard | 5,000 | $0.02/object/month |
| Premium | 50,000 | $0.02/object/month |
| Enterprise | 500,000 | $0.02/object/month |
Every object beyond your plan limit starts at $0.02 per month, with volume discounts. That doesn't sound like much until you're managing hundreds of thousands of configuration items.
Rovo credit overages from December 3, 2026
Atlassian has now published the Rovo overage terms. From December 3, 2026, each credit past your pooled allowance costs $0.01, per How Rovo credits work. Extra usage is on by default and billed in arrears. Admins get alerts at 80% and 100% of the allowance, and can set a spending cap at which billable features pause, or switch extra usage off. Prepaid annual credit packs with volume discounts are also available.
Real-world cost scenarios
Let's put this all together with some realistic examples. I use the monthly list prices from Atlassian's licensing tables, with each user billed at the rate of the tier they fall in.
Scenario 1: Small team (10 users)
You're a startup with 10 people using Jira Premium for project management:
- Jira Premium: $19.60 x 10 = $196.00/month
- Rovo (included with Premium): 700 credits (10 x 70), 2,500 objects (10 x 250)
- Total: $196.00/month
If you need more Rovo credits, from December 3, 2026 you pay for them: using 1,200 credits in a month means 500 over, or 500 x $0.01 = $5.00.
Scenario 2: Mid-size team (50 users) with support needs
You have 50 employees. Half use Jira for project management, and you have 10 support agents on Service Collection Premium:
- Jira Premium (25 users): $19.60 x 25 = $490.00/month
- Service Collection Premium (10 agents): $61.60 x 10 = $616.00/month
- Virtual Service Agent: 1,000 conversations included
- Rovo credits (pooled): (25 x 70) + (10 x 700) = 8,750 credits/month
- Total: $1,106.00/month (before any Virtual Service Agent overages)
If your Virtual Service Agent handles 1,500 conversations in a month, that's 500 overage conversations at $0.30 each = $150 extra.
Scenario 3: Large enterprise (200 users)
You're a larger organization with 200 users on Jira Premium and 50 agents on Service Collection Premium:
- Jira Premium (200 users): (100 x $19.60) + (100 x $14.65) = $3,425/month
- Service Collection Premium (50 agents): (15 x $61.60) + (35 x $53.70) = $2,803.50/month
- Virtual Service Agent overages (2,500 conversations): 1,500 x $0.30 = $450/month
- Rovo: 49,000 credits ((200 x 70) + (50 x 700)) and 175,000 objects ((200 x 250) + (50 x 2,500)) included
- Total: $6,678.50/month ($80,142/year)
The 2025 price increases are already in these numbers. If this organization used 55,000 Rovo credits in a month after December 3, 2026, the 6,000 credits over the allowance would add 6,000 x $0.01 = $60.
What's the difference between Atlassian Intelligence and Rovo?
People often conflate these two, but they're distinct:
| Feature | Atlassian Intelligence | Rovo |
|---|---|---|
| Cost | Included with Standard, Premium and Enterprise | Included credit allowance; $0.01 per extra credit from Dec 3, 2026 |
| What it does | Built-in AI (summaries, generation, search) | AI assistant (chat, agents, cross-platform search) |
| Best for | Teams wanting AI in their existing workflows | Teams wanting an AI teammate for complex tasks |
| Requires | Standard, Premium or Enterprise plan | Standard, Premium or Enterprise plan (or the Rovo Standard beta seat) |
You don't choose one or the other. Atlassian Intelligence is the foundation. Rovo is the advanced layer on top. If you're on any paid plan, you get both, but Rovo Chat and Agents draw on the credit allowance, while search, definitions and summaries are free.
Is Atlassian Intelligence worth the cost?
It is worth it if you already have a paid Atlassian plan, since the AI comes with it. It rarely justifies an upgrade on its own.
It's likely worth it if:
- You're already on Premium or Enterprise plans
- You have extensive documentation in Confluence that needs better search
- Your support team spends significant time on repetitive queries
- You have 100+ users to spread the cost across
It might not be worth it if:
- You're on Standard plans and would need to upgrade primarily for AI
- You're a small team (under 20 users) where per-user costs add up quickly
- Your knowledge base is small or rarely used
- You need predictable costs without usage-based surprises
Price rises make the math harder. The Jira Premium headline on the pricing page went from $14.54 to $15.56 per user per month, and from December 3, 2026, heavy Rovo use adds metered charges on top, even if your seat count stays the same.
Where does Rovo fall short, and when should you use eesel instead?
Rovo does a lot for no extra line item. It is built into Jira and Confluence, its search is permission-aware, and Search, definitions and summaries are free. Every paid seat brings a credit allowance, so a team that mostly searches and summarizes may never pay more.
The limits are in the meters. From December 3, 2026, credits past the pooled allowance cost $0.01 each, with extra usage on by default (How Rovo credits work). The JSM self-service agent and Request Resolver are Premium Rovo features at variable credits, and the virtual service agent and Customer Service AI agent each run on their own meter. That is four service AI price lines to forecast.
| Factor | Atlassian Intelligence + Rovo | eesel AI |
|---|---|---|
| What you pay for | Atlassian seats, plus credits past the allowance at $0.01 from Dec 3, 2026 | 1 credit per ticket or chat handled, from $299/mo for 500 credits |
| Plan requirements | Any paid Atlassian plan; Free plans excluded | Free plan with 100 credits; no Atlassian plan needed |
| Where it works | Jira, Confluence, Slack, Teams, browser | Jira Service Management, Confluence (read), Slack, Teams, email, Zendesk, Freshdesk and more |
| Service desk AI | Virtual service agent from $0.30 past 1,000; Customer Service AI agent $1 per resolution | Same 1 credit per ticket or chat, however long |
| Past the limit | Extra usage billed by default up to an admin cap | Agents pause, or optional $0.80 per credit overage with a cap you set |
eesel is an AI teammate that works inside Jira Service Management and Confluence. It picks up new issues and comments, replies to customers, adds internal notes, assigns, labels and transitions issues, and reads Confluence live for answers. The same agent works in Slack, Microsoft Teams and helpdesks like Zendesk and Freshdesk, with unlimited seats and no per-seat fee. Rovo has Slack and Teams apps too, but everyone who asks it something needs an Atlassian account on a Rovo-enabled site, and replies in public channels need a shared account an admin sets up. With eesel, the person asking needs no Atlassian seat. One difference to know: eesel reads Confluence through one Atlassian API token, so it sees what that account can see rather than each asker's own permissions.
See the Jira integration and Confluence integration, or compare more Rovo alternatives.
Rovo is still the better pick if your team lives entirely in Atlassian and mostly wants search and summaries it already pays for.
Making your Atlassian Intelligence cost breakdown decision
Before committing to Atlassian Intelligence, ask yourself:
- Are you already on a paid plan? If not, factor in the plan cost, not just the AI features.
- How many users actually need AI? Per-user pricing favors large, uniform teams.
- What's your support volume? Virtual Service Agent overages start at $0.30 per conversation past 1,000 a month.
- How much external content do you need indexed? Rovo's object limits may constrain you.
- Do you need predictable costs? Usage-based pricing creates variability.
Bottom line: Atlassian Intelligence is powerful, but the pricing structure is complex. For large enterprises already invested in the Atlassian ecosystem, the cost may be justified. For smaller teams or those wanting simpler, predictable pricing, alternatives like eesel AI offer a different approach.
Want to see how a fixed monthly price for AI support compares? Try eesel AI and see what predictable AI pricing looks like.